Course Content:
Introduction:
Purpose of a business case
Who is involved
What to look out for
Define the business case elements
Building the business case for new ideas:
Overcoming financial, managerial and organizational barriers to
new concepts and strategies
Using the Business Case approach to compel others to support
your vision for success
Financial and strategic measurement tools
Five key steps when planning and presenting a business case:
Step 1: Problem/ Opportunity Identification
Step 2: Analysis of Success Drivers/Impediments
Step 3: Presenting Strategic & Tactical Alternatives
Step 4: Comprehensive Evaluation & Recommendations
Step 5: Implementation & Action Planning
Analyzing your Business case:
Financial analysis Risk analysis Feasibility analysis
Presenting the business case to your organization:
Communicating with your audience
Identifying critical decision criteria and objectives
How to package and present your case for maximum impact
Anticipating and responding to challenges
Additional resources:
Other useful books and links on business cases.